Google Authorship and Your Business

http://www.screencast.com/t/37WScvOGJUU

Google Authorship what is it? Is this something new and how is this going to help my business succeed? Well many people have been asking these questions of late as to how Google Authorship can help to enhance your local SEO (Search Engine Optimization). If you watch the video above you will see that it gives you a very Basic overview of what it is.

So does your business have a blog so that you can enhance your local SEO in the marketplace? Well a great explanation of Authorship can be found here on Google’s website and its also where you can go signup and register for it also. If you are not blogging I think that you should start blogging for your business because quit frankly the search engines love content that is legitimate and helps others. Many companies have been doing underhanded things that create back-links to their customers sites which in turn cause them to get blacklisted from Google and their rankings completely drop off the front page or all together.

However, with Google Authorship it allows you to make your content more custom to your business and to you as a brand. Imagine that you have some content on the Internet and it does not show who the author is. It would could look plain and dry and not very interesting. However, by implementing this on your website and Google Plus Profile  it can allow you to drive more traffic to your business and create a face behind the company.

Now wouldn’t that be better than to try and spam the system and get over on Google when you know you can’t? My only recommendation is to make sure that you have a photo with good quality because you don’t want your brand to be represented poorly. Here are a few steps for you

  1. Signup on Google Plus
  2. Create a Local Account for your business
  3. Start a WordPress Blog
  4. Install & Configure Yoast WordPress Plugin
  5. Optimize your blog and website for Keywords
  6. Blog, Blog, Blog
  7. Link your website to your Google Local + page.

If you need help with any of this, please don’t hesitate to call on us..