What a wild ride!

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A small gallery

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  • Nulla consequat massa quis enim.
  • Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
  • In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
  • Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

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Mobile Technology for Churches – Are you taking advantage?

How many Churches do you know in this day and age that are taking mobile marketing seriously? Not many, and many have not even thought of a mobile strategy.

Too many times Churches and Organizations are skeptical and very cautious to take the next step into the unknown. So we are going to help you break down the Myths, clearly think of a strategy and give you some costing guidelines around Mobile.

So does your Church have a Mobile Strategy?

Are you trying to make sense of it all with the Text (SMS) marketing, Mobile Websites, Mobile Apps, and Mobile Commerce? Do you have a credible source that you can rely on that will give you the pertinent details on what direction you should go in? Well if you are going to make a splash in the Mobile marketplace you better start seriously thinking about that as we speak. Is your church moving away from printed materials like Bulletins, Sermon Notes, etc? Now you can offer these directly on your mobile Application that will allow any Church or organization to reach their congregation, and keep them informed as to what is going on. Just imagine if someone new comes into the congregation and they are embarrassed to stand up or ask someone to pray with them. Now you can have them download your mobile app, and choose to have someone contact them privately? There are many uses for mobile in your organization, but you just need to know how to put a marketing plan together. Let’s say that Pastor would like to share his sermon notes with the congregation along with daily scripture lessons. He can have the congregation text Church to 55655 and that individual will be added to a mobile marketing list and your Pastor or his assistant can send out brief little text messages daily to inspire the congregation. service-media-webmobilefusion What about a mobile App? Have you thought about having an App developed that can keep all of your content in the palm of your congregations hands? Mobile Apps are a way to keep your message contained in the organization and also share videos, sermon notes, information about services and the church itself and to help share blogs and send push notifications. How about Mobile Commerce do you know what that is? Now anyone from your church can signup to Give via your mobile app or the mobile web from their phones. With the invent of the Bible by YouVersion you can read the bible in the palm of your hand. Did you also know that you can have live sermon notes? Imagine if you could have Church members make their monthly, weekly or one time donations to the Church via their mobile device? Introducing Mobile Commerce or Text to give which is already built into many systems. If your Organization is not taking advantage of this trend that is happening all over the globe you are missing out on some golden opportunities to connect with church members that visit your church location. This will allow you to keep them engaged in your messages and also send out timely information for community involvement. Don’t allow mobile Commerce, Mobile Websites and Apps, to pass you by and leave your Congregation wanting more.     Does this information have you thinking how you can expand your Churches reach with Mobile?  

 

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.

Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things “right,” how are they sabotaging their success? Well there are lots of ways.
Following are just a few of the ways small business owners unknowingly sabotage their own success.

(1) They have not taken the time to develop a marketing plan.

A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan.
(2) They don’t have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it’s a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don’t have concrete objectives? You need a clear vision and target to aim for. You can’t possibly determine what marketing or how much marketing you need if you don’t know what you are aiming for.
(3) They have a short-term attitude.

They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don’t get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn’t cost you any money. Pulling the plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!

(4) They don’t know their USP.

Probably the worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

The greatest marketing plan in the world will not be effective if you have not clearly defined why someone should buy your product or service instead of all the other products or services available to them.

If you have not figured out what is unique and better about your product or service, and found a compelling way to communicate this in everything you do, you can market ’til the cows come home and you will be wasting your time and your money
10 Tips to Banish Marketing Sabotage

(1) Develop a marketing plan. Make sure you make it your number one priority to develop a marketing plan every year.

(2) Write objectives. Write at least one objective that states what results you would like to achieve with your business over the next year. And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

(3) Stay the course. Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

(4) Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

(5) Don’t try to be “everything to everyone.” Focus on a few specific benefits and a specific audience.

(6) Track all of your marketing activities so you know exactly what is working and what is not working.

(7) Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

(8) Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

(9) Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

(10) Understand your environment. The economy, competition, the strength of your particular industry, your prospects’ situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Follow these guidelines and your business stands a much greater chance of succeeding. All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.