A Journey Through the History of Social Media

Your Social Media Journey

Your Social Media Journey can be difficult or simple. Its how you approach it.

Have you ever wondered how social media began? Where did the idea come from? You may be surprised to learn that it’s been around much longer than sites like Myspace (talk about throwback!) and Facebook.

Today, we’re taking a journey through time to examine the history of social media, as well as its implications as part of modern society. Buckle up, here we go…

Early Communication Methods

Humans by nature are social beings. From the beginning of time, people have strived to find ways to communicate with each other over varying distances.

Let’s take a look at the advancement of early social communication in chronological order:

  1. Handwritten Letters – The very first way people communicated over long distances was by hand-delivering written letters. According to Small Business Trends, the earliest form of postal service was developed around 550 B.C.
  2. The Telegraph – Invented in 1792, this system provided a much faster method of delivery than before.
  3. The Pneumatic Post – Much like drive-through banking, this method utilized underground air tubes to get messages from person to person. It came about in 1865.
  4. Telephone and Radio – In the late 1800s, technology made long-distance communication faster and more efficient than ever. The ability for immediate interaction was something never before experienced by mankind.  

The Age of the Internet

From the invention of the first super computers in the 1940s to the development of the earliest forms of the internet, technology really took off in the twentieth century.

By the 1980s, home computers were becoming increasingly common. And with that phenomenon, social media efforts became more sophisticated.

The first social media site was created in 1997 and was called Six Degrees. Next, blogging began to gain popularity in 1999. And the rest, as they say, is history.

Today’s Social Media

We’ve certainly come a long way since those first social media sites were developed. Today, there are more social platforms than ever, with many of them boasting the ability to be cross-linked. This modern technology allows mankind to be more connected to each other than ever. But it does so much more than that – it boosts the business to customer relationship like we never dreamed possible.

Social media provides an avenue for personalized, casual communication between marketers and consumers, helping consumers to get what they really need and businesses to grow toward success.

Join the Revolution

Is your company on social media? If not, what are you waiting for? Make the most of this opportunity before it becomes just another part of our history.

To learn how WebMobileFusion can help you succeed online, reach out to us  today!

Your Quick-Tip Guide To Twitter

Twitter is a useful resource for digital marketers, but it tends to be a bit more difficult to master than Facebook. Not knowing Twitter best practices can not only decrease your results, but it can also cause you to develop a bad reputation on the site. This leads people to unfollow you, and hurts your digital marketing efforts.

Because we care about the growth of your business, we’ve compiled a list of ten quick tips to help you make the most of your Twitter marketing efforts.

Understand the pros and cons.

Twitter isn’t for everyone. With all the social networks available, it’s important to choose the one(s) that’s right for your business. Do a little research to determine if Twitter seems to be working for other companies in your industry.

Listen first, talk second.

The idea behind Twitter is that it’s a place to have real conversations. Before you spout out any ol’ that comes to mind, pay attention to the topics that are trending (Twitter makes this easy by displaying trending topics in a column to the left of your feed). Provide content that adds value to existing conversations.

Space out your tweets.

Research has shown that the most effective voices on Twitter post around three or four tweets per day. If you’re like most people, you probably devote an hour (or less) to social media for your business each day.

But because Twitter works in real-time, if you send all your content out at once, it will only be seen by people who are on at that exact moment. Consider using a service that allows you to schedule multiple tweets ahead of time.

Pay attention to your audience.

Timing and subject matter depend largely on your audience. Spend some time just “watching” Twitter to determine when your target demographic is the most active and what topics they’re discussing.

Avoid constant self-promotion.

Too much self-promotion is the fastest route to “unfollow” land. Remember the purpose of Twitter: to engage, not to sell.

Create helpful lists.

Twitter allows you to create lists of people you’re interested in. Create a list of professionals in your industry and make it public. This way, the professionals will notice you, and other people can access your list, as well. It portrays you as a good resource of for information.

Don’t tweet “at” people unless it’s relevant.

If you’re familiar with Twitter at all, then you know that you can mention someone specifically by using “@” followed by their handle. This is fine, as long as what you’re sharing is relevant. Avoid the mistake of Tweeting at people too frequently; it’s a huge turn-off.

“Favorite” tweets in moderation.

When you see a tweet you like, you can “favorite” it. It’s similar to Facebook’s “like” button. Use this only in moderation, lest you become stalker-ish.

Don’t share too much personal stuff.

Twitter differs from Facebook in that it’s used much more often for business than pleasure. That said, avoid describing your child’s embarrassing potty training moments or your bad hair day.

A little bit of this every once in awhile is okay – it adds character. But use sparingly!

Do more than retweet.

Like we mentioned above, Twitter is about contributing value to conversations. Retweeting epic tweets occasionally is great; just be sure to frequently add your own content to the mix.

 

We hope you’ve found this list helpful. Reach out to us when you’re ready to take the next step toward digital marketing success.