Email marketing is an effective method for generating leads and boosting sales. But it’s not as simple as blasting the same message to hundreds of random email addresses. It takes thought, thorough planning, and a smart strategy. Email Marketing Facts and Stats Before you can begin your email marketing campaign, you need to have a […]
About Emily Paige Skeen
Content and social media writer Emily Paige Skeen specializes in crafting engaging content to capture the attention of today’s busy reader. She has experience writing on various topics and in different styles. Emily’s clients range from chiropractors to home care agencies to personal trainers to marketing agencies, and more.
When she’s not working on content for her clients’ blogs, websites, or social media pages, Emily writes inspirational fiction. Her first Young Adult novel, Magnolia Lake, has recently been contracted by Prism Book Group and is tentatively set to release in February 2016, followed closely by a short story currently in the works.
Entries by Emily Paige Skeen
Have you ever wondered how social media began? Where did the idea come from? You may be surprised to learn that it’s been around much longer than sites like Myspace (talk about throwback!) and Facebook. Today, we’re taking a journey through time to examine the history of social media, as well as its implications as […]
Twitter is a useful resource for digital marketers, but it tends to be a bit more difficult to master than Facebook. Not knowing Twitter best practices can not only decrease your results, but it can also cause you to develop a bad reputation on the site. This leads people to unfollow you, and hurts your […]
It’s a well-known fact that content is king in today’s era of digital marketing. But there’s more to creating engaging content than simply splashing some words over a page. Finding brilliant ideas, turning those ideas into well-designed content, then organizing and distributing that content effectively all require strategic planning. But, seriously, who has time for […]
Social media marketing is a valuable tool for small businesses today. In fact, it’s a key element in any marketing strategy. But with so many social media sites, it can be tricky keeping up with best practices. Have no fear! We’ve complied this guide as a starting point for your efforts. While it’s by no […]
If 30 is the new 20, then social media is the new Yellow Pages. If your company isn’t on social media, it almost doesn’t exist. And for good reason. Social media marketing is economic, relatively simple, and highly effective – when used properly. But if you’re new to using social media from a professional standpoint, […]
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