If you’ve ever been on social media, then you’re sure to have encountered a meme or two or more.
Meme have become an extremely popular media online because of how easy they are to share and relate to–and the fact they’re so easily shared means a meme can snowball quickly into going viral worldwide online.
Knowing how to market a meme and use it to grow your brand and business online is a key strategy for social media marketers. Memes can be turned into easy advertisements and campaigns for any business as long as you know how to engage your target audience with them. While memes aren’t the life-saver answer for everyone, it’s definitely something worth exploring the use of for your own online business on social media. There are things to keep in mind though…
Memes allow you to market to and engage with your target audience without force feeding an obvious advertisement down their throat.
Consumers online are becoming savvier when it comes to spotting an ad–and learning to completely ignore them in the process. This is especially true for the Millennial and Gen Z demographic; after all, they grew up with the rapidly growing world wide web. Marketing to a generation with a message that offers nothing more than an offer to sell them something will often receive very low engagement and results.
Memes, however, allow you to use an entertaining and humorous way to attract attention and be rewarded with those likes and shares on social media, which can amplify your message organically. Memes are made for sharing–they’re easy to consume and easy to share and that is what makes them a simple way to help your business audience grow. You are able to experience a high engagement rate using memes because your audience doesn’t feel like they’re commenting on and sharing an advertisement. They’re just sharing something they found funny/interesting/entertaining/useful with their friends.
Memes can help your brand thrive in a way that normally wouldn’t be considered “exciting” on social media.
Not all businesses are automatically an exciting brand to interact with on social media. Take a bank, for example. The only thing exciting there is if the bank is getting robbed… or giving me money for free. Boring business = boring results. But share the right meme, and suddenly you have a whole new audience to engage with your business on social media.
An good example of a typically “boring” brand is Heinz ketchup. Everyone knows and uses ketchup, but do you really want to follow them on social media? To counter this, Heinz launched a meme-focused social media campaign with the goal of generating 1 million impressions. “We created original meme content that played off the “fruit or vegetable” debate and asked the audience to chime in by using hashtags. We were able to 4X the original goal, generating more than four million impressions and 80,000 engagements across Instagram and Facebook,” explains Razvan Romanescu, co-founder of Memes.com, the company responsible for the Heinz campaign.
That’s four million people talking about ketchup on social media. Heinz found a way to turn their boring business into something that millions of people were talking about through memes. Keep in mind that everyone with a social media account is a potential member of your online marketing team. Getting people to share your content is free advertising for you!
Memes are at an all-time high in popularity, so now would be the time to test out their marketing prospects.
Anyone can make a meme. The website Memes.com has more than 16 million followers across Facebook and Instagram with their Facebook Messenger bot ranking number one in entertainment. More than 60,000 people are creating/requesting and uploading memes on a daily basis. If that doesn’t indicate the popularity of the meme, then I don’t know what does! And meme-madness has no indication of slowing down.
And while memes are extremely popular right now and can help you connect with your target audience online, there are two things to consider when it comes to finding and creating memes that will deliver results:
1. Don’t try too hard, just be relatable.
Target the most internet-savvy generations, such as the Millennials and Gen Z’ers. You’ll find the most success using memes that keep this demographic in focus. Find a way to be cool without your audience thinking that you’re trying too hard to be cool. Create memes that appeal specifically to your target audience. If you go too side and try to appeal to everyone, you’ll hit a wall.
2. Timing is everything.
To increase your odds of getting likes and shares on your meme, make sure the meme is trending. If you’re using older memes that have already run their course, you’ll appear to be out of touch and that can have a negative impact instead of a positive one.
We hope this has made you a bit more meme-savvy and ready to test out the power of the meme on your own social media platforms. Or, if you would rather leave the memeing to us, then feel free to reach out and for a social media management plan today!