How to Use Memes to Boost Your Business’ Online Presence on Social Media

 

If you’ve ever been on social media, then you’re sure to have encountered a meme or two or more.

Meme have become an extremely popular media online because of how easy they are to share and relate to–and the fact they’re so easily shared means a meme can snowball quickly into going viral worldwide online.

Knowing how to market a meme and use it to grow your brand and business online is a key strategy for social media marketers. Memes can be turned into easy advertisements and campaigns for any business as long as you know how to engage your target audience with them. While memes aren’t the life-saver answer for everyone, it’s definitely something worth exploring the use of for your own online business on social media. There are things to keep in mind though…

Memes allow you to market to and engage with your target audience without force feeding an obvious advertisement down their throat.

Consumers online are becoming savvier when it comes to spotting an ad–and learning to completely ignore them in the process. This is especially true for the Millennial and Gen Z demographic; after all, they grew up with the rapidly growing world wide web. Marketing to a generation with a message that offers nothing more than an offer to sell them something will often receive very low engagement and results.

Memes, however, allow you to use an entertaining and humorous way to attract attention and be rewarded with those likes and shares on social media, which can amplify your message organically. Memes are made for sharing–they’re easy to consume and easy to share and that is what makes them a simple way to help your business audience grow. You are able to experience a high engagement rate using memes because your audience doesn’t feel like they’re commenting on and sharing an advertisement. They’re just sharing something they found funny/interesting/entertaining/useful with their friends.

Memes can help your brand thrive in a way that normally wouldn’t be considered “exciting” on social media.

Not all businesses are automatically an exciting brand to interact with on social media. Take a bank, for example. The only thing exciting there is if the bank is getting robbed… or giving me money for free. Boring business = boring results. But share the right meme, and suddenly you have a whole new audience to engage with your business on social media.

An good example of a typically “boring” brand is Heinz ketchup. Everyone knows and uses ketchup, but do you really want to follow them on social media? To counter this, Heinz launched a meme-focused social media campaign with the goal of generating 1 million impressions. “We created original meme content that played off the “fruit or vegetable” debate and asked the audience to chime in by using hashtags. We were able to 4X the original goal, generating more than four million impressions and 80,000 engagements across Instagram and Facebook,” explains Razvan Romanescu, co-founder of Memes.com, the company responsible for the Heinz campaign.

That’s four million people talking about ketchup on social media. Heinz found a way to turn their boring business into something that millions of people were talking about through memes. Keep in mind that everyone with a social media account is a potential member of your online marketing team. Getting people to share your content is free advertising for you!

Memes are at an all-time high in popularity, so now would be the time to test out their marketing prospects.

Anyone can make a meme. The website Memes.com has more than 16 million followers across Facebook and Instagram with their Facebook Messenger bot ranking number one in entertainment. More than 60,000 people are creating/requesting and uploading memes on a daily basis. If that doesn’t indicate the popularity of the meme, then I don’t know what does! And meme-madness has no indication of slowing down.

And while memes are extremely popular right now and can help you connect with your target audience online, there are two things to consider when it comes to finding and creating memes that will deliver results:

1. Don’t try too hard, just be relatable.
Target the most internet-savvy generations, such as the Millennials and Gen Z’ers. You’ll find the most success using memes that keep this demographic in focus. Find a way to be cool without your audience thinking that you’re trying too hard to be cool. Create memes that appeal specifically to your target audience. If you go too side and try to appeal to everyone, you’ll hit a wall.

2. Timing is everything.
To increase your odds of getting likes and shares on your meme, make sure the meme is trending. If you’re using older memes that have already run their course, you’ll appear to be out of touch and that can have a negative impact instead of a positive one.

We hope this has made you a bit more meme-savvy and ready to test out the power of the meme on your own social media platforms. Or, if you would rather leave the memeing to us, then feel free to reach out and  for a social media management plan today!

Tools from 2016 that I’m bringing to 2017, You can use them also

In 2016 I wrote a one page PDF about some of the tools that you should use for your website and business if you are running a blog, business, or just having fun online these tools can help you continue to build and grow whatever you are doing and make 2017 your year for success.

Today I had a great discussion with with a great Business owner that has been in business for almost 20 years and was one of the early adopters of Google Adwords which is on my list for Super Tools that you should be using still in 2017 for your business. This business owner mentioned that back in 1998 when he started using Google Adwords for his business that he was one of the few that was using Google in his industry and he was raking in over 80 qualified leads per day.

However, today Google and their Adwords product has changed tremendously and quite frankly marketers ruin every platform because most marketers are spammers and nowadays don’t ask for permission to do business with you, they just bombard you with information. Also, the more competitive the industry for Google Adwords the more unqualified marketers will bid on a specific keyword. You should think of Google Adwords as an auction for a Keywords and most people just end up driving up the cost for keywords that should not be so high.

So I know your next question is probably well how do I compete with the market if the price is being driven up? Well, you should incorporate a Local / Hyper-Local approach to your Advertising efforts. You should narrow your results using a mile radius around your business, zip code, (your own customer email addresses) or product specific demographic.

 

 

My thoughts on 2017, in Spirituality, Family, & Marketing a Business

In 2017 I  learned so many things that have helped me to grow in my spiritual walk, as a husband, father and Business owner and I want to share with you a few of the things that I picked up in 2016 that will help lead both you and I in 2017.

Ok, now I’m just being honest here, I’ve failed so many times its ridiculous and quite frankly I’ve become accustomed to loosing, but because of my faith I always end up winning in some capacity of unexplainable proportions and it just continues to baffle me. When I evaluate all aspects of my life I have to give thanks.

What I learned in my faith:

I learned that I don’t know much about Jesus, and that I need to get closer to him. The book our small group is reading now called “Follow Me” by David Platt, is showing me that I have not really been following Jesus, but I have been proclaiming his name, but have not necessarily been discipling anyone to know more about Jesus.

In the Bible it says that many will call on him and say father, father but I called out your name, and he will say I never knew you. I honestly don’t want that to be me, so my intention this year is to make sure that I tell more people about my belief in Jesus. If you are still reading this, you are most likely saying that this is a different kind of blog, its supposed to be about Marketing & Business, but I feel that I need to express my faith publicly so nobody has any doubt who my Lord and savior is.

What I learned about me and Family:

I learned that I had been letting others dictate my time because I was always on for them when they needed me. So when I would be playing with my daughter and someone sent an email looking for me to respond, I did immediately and it truly hurt my daughter knowing that Daddy was always on, and never took a real moment to spend with her.

With a now 11 year old daughter she is quickly approaching those years where independence kicks in and they don’t really need us for much except to guide them through the years where they believe they know it all. So in 2017, I am going to have a cut-off time and let people know that I won’t always be on, because I won’t be accessible 24/7 to my work, but 24/7 to my family. This time is so precious and I need to spend as much quality time with her before the time is gone.

My mentor informed me that I needed to take time with Just my wife, Just my kids, and all together and be intentional about it. Well, that is what I intend to do.

What I learned about Building my Business:

In the area of Business I learned that if you don’t respect your business enough others surely won’t do it for you. I learned that hiring can be tough, but when you get it right, with the right people, it just clicked. I made some great hires this year and I’ve made some lifelong friendships because of those hires.

Building a business is not easy in this day and age, but it is so rewarding. I love being able to choose the clients I want to work with, and fire those that want to use your talents and not pay. I’ve had my share of companies last year that just benefited from our hard work and dedication and never paid us a dime. I could have been really mean, but I decided to let the chips fall where they may.

I learned that being always being intentional for our clients and listening to their wants and needs and delivering those results are critical. Allot of our clients grow with us and believe in the services that we are offering. When it comes to digital marketing, there are so many options and many customers are doing it wrong, because someone sold them some Buzz words. One thing that I can pride myself on is that if you do Business with WebMobileFusion and you give us a solid 12 months to prove our expertise, your Business will grow exponentially and we will give you concrete numbers to show your return on investment.

The Bottom Line:

All in all, I have been blessed in 2016 and I know that God will continue to direct every action that I make. I can’t wait to see what 2017 holds because I know the future is bright.

Question: What expectations do you have for 2017 in these areas of your life? What are you doing about it?