Tools from 2016 that I’m bringing to 2017, You can use them also

In 2016 I wrote a one page PDF about some of the tools that you should use for your website and business if you are running a blog, business, or just having fun online these tools can help you continue to build and grow whatever you are doing and make 2017 your year for success.

Today I had a great discussion with with a great Business owner that has been in business for almost 20 years and was one of the early adopters of Google Adwords which is on my list for Super Tools that you should be using still in 2017 for your business. This business owner mentioned that back in 1998 when he started using Google Adwords for his business that he was one of the few that was using Google in his industry and he was raking in over 80 qualified leads per day.

However, today Google and their Adwords product has changed tremendously and quite frankly marketers ruin every platform because most marketers are spammers and nowadays don’t ask for permission to do business with you, they just bombard you with information. Also, the more competitive the industry for Google Adwords the more unqualified marketers will bid on a specific keyword. You should think of Google Adwords as an auction for a Keywords and most people just end up driving up the cost for keywords that should not be so high.

So I know your next question is probably well how do I compete with the market if the price is being driven up? Well, you should incorporate a Local / Hyper-Local approach to your Advertising efforts. You should narrow your results using a mile radius around your business, zip code, (your own customer email addresses) or product specific demographic.

 

 

Is Google Adwords Worth the investment?

Most people have a general idea of what Google AdWords is, yet few have any idea if it is actually worth the money. If you were to poll those who have conducted a Google AdWords campaign, the majority would say it is worth the investment. Let’s take a look at the merits of this online advertising tool and provide a few tips to help you make the most of its potential.

Is Google Adwords Really Worth the Investment?

If your business uses traditional outbound advertisements, inbound marketing methods, or both, Google AdWords can amplify those efforts. Though it may not be the only way to lure new customers, it can certainly improve the efficacy of existing marketing pushes. Is it worth the cost?

The answer depends on the specific type of keyword campaign. As an example, if your Google AdWords campaign includes popular words like “insurance,” each click might prove costly. Some users have reported each click for a keyword campaign using the word “insurance” costing upwards of $50. Such an advertising campaign poses some risk, as there is no guarantee that the individuals clicking the ad will be converted into paying customers. Some of those who click the ad might not even contact your business for more information. However, those marketers who prepare far in advance for a campaign using the tool will make the most efficient use of their advertising dollars.

Mind the Keywords

Google AdWords has the potential to yield an excellent return on investment if the keywords are carefully selected. If you would rather not pay a high rate per click, figure out the “long-tail” keywords that are not queried at a high frequency. As an example, instead of selecting the costly “automobile insurance” as your keyword phrase, opt for a long-tail keyword such as “car insurance in New York”. Tap into the power of Google’s uber-helpful Keyword Tool and you won’t have a problem determining the best and most economically efficient phrases for your business’s nuanced needs and budget.

Take Advantage of Multiple Campaigns

Google AdWords allows advertisers to simultaneously conduct several different keyword campaigns. These campaigns can target different demographics with unique keywords that are related to your business, its products and services, and its website.

Be Proactive

Your initial campaign might not yield much of a tangible result. Yet those who are proactive will find that a Google AdWords campaign can pay off big-time. Take the initiative to closely monitor your campaign’s results. Perform a thorough review of these results, modify the campaign accordingly and your business will undoubtedly experience an uptick in customer flow.

Reviewing the Google data on a regular basis will provide you with all sorts of critical information regarding your specific ads, the number of web surfers clicking them, and how many of those who have clicked are converted to a purchase or signup. Do not be intimidated by the detail or quantity of data. Spend a little time with the platform and you will quickly understand that slightly altering keywords can drastically increase the number of visitors to your website.

Take a Chance

In the end, the impact of Google AdWords is ultimately determined by how you use it. Give it a legitimate chance and your bottom line will likely reap the reward.

What lessons the Spartan Sprint taught me about Online Marketing

Spartan Mud obstacle & Online Marketing

When a few guys from Church challenged me to participate in the Spartan Sprint a few weeks ago, I don’t think any of us really expected what we got, and how it would relate to Online Marketing. I know personally speaking I learned so many lessons during that sprint and I want to share a few of them with you. With all of the jumping, crawling, climbing, throwing, rolling, and using muscles that I didn’t know I had helped me clarify a few things that I believe will help you in your Online marketing efforts also when you put things into perspective.

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Local Marketing for Facebook, could this affect you?

Local Marketing for Facebook, could this affect you?

How could the local marketing for facebook affect on you

10 Things to Know Before Embarking on Email Marketing

Email marketing is an effective method for generating leads and boosting sales. But it’s not as simple as blasting the same message to hundreds of random email addresses. It takes thought, thorough planning, and a smart strategy.

Email Marketing Facts and Stats

Before you can begin your email marketing campaign, you need to have a firm grasp on why you’re doing it and how to be effective. To that end, here are 10 things that are good to know before you embark on this journey.

  1. Email was found to be the most effective digital marketing strategy in 2014. Even with social media booming, people still value email as an effective B2C and B2B communication method.
  2. Getting permission to send emails is crucial for avoiding the spam folder. Do this with an opt-in program.
  3. Offering something of value in exchange for email addresses is much more successful than simply asking people to sign up for your newsletter.
  4. Half of people questioned responded that they read the majority of emails they receive. This goes to show there is still value in email marketing.
  5. Most emails are read on mobile devices. This means your formatting and design must be mobile-friendly. If your messages aren’t easily read on tablets and smart phones, then they’re likely to be deleted.
  6. Click-through-rates (CTR) are found to be higher when the recipient’s first name is used in the subject line. It adds a personal touch to the email and makes it appear less like spam.
  7. Most people prefer to open messages that contain intriguing or fun images, instead of text only. This small touch can make a huge difference in the success of your campaign.
  8. Of all the days of the week, Saturday has the highest CTR. Automation has made it possible to schedule emails in advance – meaning you can reach your audience during this prime time without having to actually work on a weekend.
  9. Targeting matters. Today’s consumer is sophisticated. He or she quickly filters through messages that hold nothing of value. Customizing emails for your audience according to their individual needs and desires is the best way to get a positive ROI.
  10. Consistency is key. The trick to a successful email campaign is sending continuous messages (all relevant and useful, so as to avoid spamming) to your audience at each step of the buying cycle. Top-of-mind awareness is just as important as ever.

Making Email Marketing Work for You

With these useful facts serving as your road map, you’re ready to embrace email marketing and begin your adventure. Just remember, anything worth doing takes a little time and a lot of effort. You may need to try a few different strategies before finding one that resonates with the target audience in your particular niche.

At WebMobileFusion, we know all about creating email campaigns that leave a lasting impact on your readers – and on your bottom line. Reach out to us today to learn how we can make email marketing work for your business.

Is Your Local Business Using Online Local Marketing?

Local Online Marketing

3 Reasons your Business Should be using Online Local Marketing in 2015

All over the country we look at how some small businesses are conducting their local marketing, and we have to wonder if they are thinking at all about their online Marketing strategy. Display ads in a coupon book or billboards are increasingly becoming a waste of time and money according to Marketing professionals. When was the last time you grabbed the Yellow Pages in search of a local business? It just doesn’t happen anymore.

If you want to make your local marketing efforts effective you must be online and you must be mobile friendly. As more and more consumers turn to their mobile devices when they are about to make a buying decision you need to make sure they can find you.

There are endless reason why your business should be online but I will give you three of the main ones here.

1. It’s A Mobile World

As stated before consumers are conducting searches on their mobile devices before they make a decision on which business to patronize. In a recent study Google they found that a whopping 72% of consumers who conduct a search for a business on their smartphones will visit a location within five miles of them. Let that sink in for a second.

While you are you are mulling that over you should also consider this; according to Pew Research 58% of all adults in America now have a smartphone and that number will continue to grow. If your local marketing efforts are not centered around mobile then you are sowing the seeds of your own destruction.

2. Google Loves It

Another reason you should be online is the fact that Google wields so much power when it comes to commerce. If you do not show up in a Google search then it is like you don’t exist. I cannot begin to tell you about the number of great local businesses that I have come across that do not have any online presence. They needlessly struggle to stay open when they could easily (and inexpensively) market online and compete with the national chains.

Google rules Internet search so it makes sense to market yourself to get their attention. With a combination of search engine optimization (SEO), inbound marketing, social signals and solid content any small business can compete online with big boys.

3. It Builds Trust

When done correctly online marketing can build trust with consumers like no other form of marketing can. I’m not just talking about getting likes on Facebook or getting retweets. What I am describing is actual engagement between your business and your customers.

One of the most effective ways to do this is solving their problems and answering their questions. By supplying them with valuable, relevant content you can easily position your business as a trusted voice in your industry. By finding out what your customers most pressing concerns and questions are you can then create content that will answer those concerns and questions and then nurture them along the buying process. Once they are ready to buy you will be their first choice because you took the time to build trust and didn’t just spam them with sales pitch after sales pitch.

In conclusion, I want to leave you with these last words; local marketing has changed for good and it will never be like it was. And that’s a good thing. If you embrace online marketing your business will continue to thrive and your success will be unlimited.

Question: What are you doing for your Business online?

How to develop a Local Marketing Strategy

For your business to succeed today it’s crucial you develop a plan for online local marketing. Today many people are using the internet for locating local businesses to serve their needs. This means that if you haven’t been working on your local marketing you’re missing out on income and not getting your share of the market.

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