A Journey Through the History of Social Media

Your Social Media Journey

Your Social Media Journey can be difficult or simple. Its how you approach it.

Have you ever wondered how social media began? Where did the idea come from? You may be surprised to learn that it’s been around much longer than sites like Myspace (talk about throwback!) and Facebook.

Today, we’re taking a journey through time to examine the history of social media, as well as its implications as part of modern society. Buckle up, here we go…

Early Communication Methods

Humans by nature are social beings. From the beginning of time, people have strived to find ways to communicate with each other over varying distances.

Let’s take a look at the advancement of early social communication in chronological order:

  1. Handwritten Letters – The very first way people communicated over long distances was by hand-delivering written letters. According to Small Business Trends, the earliest form of postal service was developed around 550 B.C.
  2. The Telegraph – Invented in 1792, this system provided a much faster method of delivery than before.
  3. The Pneumatic Post – Much like drive-through banking, this method utilized underground air tubes to get messages from person to person. It came about in 1865.
  4. Telephone and Radio – In the late 1800s, technology made long-distance communication faster and more efficient than ever. The ability for immediate interaction was something never before experienced by mankind.  

The Age of the Internet

From the invention of the first super computers in the 1940s to the development of the earliest forms of the internet, technology really took off in the twentieth century.

By the 1980s, home computers were becoming increasingly common. And with that phenomenon, social media efforts became more sophisticated.

The first social media site was created in 1997 and was called Six Degrees. Next, blogging began to gain popularity in 1999. And the rest, as they say, is history.

Today’s Social Media

We’ve certainly come a long way since those first social media sites were developed. Today, there are more social platforms than ever, with many of them boasting the ability to be cross-linked. This modern technology allows mankind to be more connected to each other than ever. But it does so much more than that – it boosts the business to customer relationship like we never dreamed possible.

Social media provides an avenue for personalized, casual communication between marketers and consumers, helping consumers to get what they really need and businesses to grow toward success.

Join the Revolution

Is your company on social media? If not, what are you waiting for? Make the most of this opportunity before it becomes just another part of our history.

To learn how WebMobileFusion can help you succeed online, reach out to us  today!

Your Quick-Tip Guide To Twitter

Twitter is a useful resource for digital marketers, but it tends to be a bit more difficult to master than Facebook. Not knowing Twitter best practices can not only decrease your results, but it can also cause you to develop a bad reputation on the site. This leads people to unfollow you, and hurts your digital marketing efforts.

Because we care about the growth of your business, we’ve compiled a list of ten quick tips to help you make the most of your Twitter marketing efforts.

Understand the pros and cons.

Twitter isn’t for everyone. With all the social networks available, it’s important to choose the one(s) that’s right for your business. Do a little research to determine if Twitter seems to be working for other companies in your industry.

Listen first, talk second.

The idea behind Twitter is that it’s a place to have real conversations. Before you spout out any ol’ that comes to mind, pay attention to the topics that are trending (Twitter makes this easy by displaying trending topics in a column to the left of your feed). Provide content that adds value to existing conversations.

Space out your tweets.

Research has shown that the most effective voices on Twitter post around three or four tweets per day. If you’re like most people, you probably devote an hour (or less) to social media for your business each day.

But because Twitter works in real-time, if you send all your content out at once, it will only be seen by people who are on at that exact moment. Consider using a service that allows you to schedule multiple tweets ahead of time.

Pay attention to your audience.

Timing and subject matter depend largely on your audience. Spend some time just “watching” Twitter to determine when your target demographic is the most active and what topics they’re discussing.

Avoid constant self-promotion.

Too much self-promotion is the fastest route to “unfollow” land. Remember the purpose of Twitter: to engage, not to sell.

Create helpful lists.

Twitter allows you to create lists of people you’re interested in. Create a list of professionals in your industry and make it public. This way, the professionals will notice you, and other people can access your list, as well. It portrays you as a good resource of for information.

Don’t tweet “at” people unless it’s relevant.

If you’re familiar with Twitter at all, then you know that you can mention someone specifically by using “@” followed by their handle. This is fine, as long as what you’re sharing is relevant. Avoid the mistake of Tweeting at people too frequently; it’s a huge turn-off.

“Favorite” tweets in moderation.

When you see a tweet you like, you can “favorite” it. It’s similar to Facebook’s “like” button. Use this only in moderation, lest you become stalker-ish.

Don’t share too much personal stuff.

Twitter differs from Facebook in that it’s used much more often for business than pleasure. That said, avoid describing your child’s embarrassing potty training moments or your bad hair day.

A little bit of this every once in awhile is okay – it adds character. But use sparingly!

Do more than retweet.

Like we mentioned above, Twitter is about contributing value to conversations. Retweeting epic tweets occasionally is great; just be sure to frequently add your own content to the mix.

 

We hope you’ve found this list helpful. Reach out to us when you’re ready to take the next step toward digital marketing success.

5 Must-Have Tools for Content Marketing

Content-Tools

It’s a well-known fact that content is king in today’s era of digital marketing. But there’s more to creating engaging content than simply splashing some words over a page. Finding brilliant ideas, turning those ideas into well-designed content, then organizing and distributing that content effectively all require strategic planning. But, seriously, who has time for that?

Lucky for you, the internet is full of useful tools to help in every stage of content creation – from brainstorming to sharing. Because there are more than 50 different tools available, it can be daunting finding the right ones for your business. That’s why we’ve compiled this list of five effective tools that will help you get your content marketing strategy off to a great start.  

Get Inspiration from Reddit

Keeping up with what’s trending in your industry is the best way to come up with topic ideas. Whether you’re creating an article, video, meme, or infographic, you need to know what people are talking about, and join the conversation.

Reddit lets you see what’s trending on a variety of subjects all over the internet. Seeing which headlines get the most attention on Reddit gives you an idea of what to focus on for your next piece of content marketing.

Meet Your Posting Goals with Buffer

Now that you’ve got tons of great ideas for material, how do you manage to post regularly? The trick is to schedule your posts in advance. You can do this manually on each social media site, but it’s much more efficient – and effective – to use a tool that brings everything to one place.

Buffer optimizes posts at the best times for your specific account type. With Buffer, you can seamlessly streamline your content marketing process, and save yourself from serious stress.

Get Organized with Evernote

Between content marketing, traditional marketing, networking, and – oh, yeah – running your business, things tend toward the hectic. Organization is the secret to getting everything done and still having time left to do the things you want.

Evernote is an organizational platform that helps you manage your content ideas and scheduling calendar, either from your computer at home or from your mobile device on-the-go.

Discover What Works with Google Keyword Tool

Getting your content noticed can be difficult in a world inundated with information. You need the right keywords in order to get your content to appear in front of the desired audience. But how do you know which words and phrases are the most effective? The Google keyword tool lets you search combinations of keywords and discover which ones are receiving the most traffic.  

Spruce Up Your Posts with GIMP

Visuals are a crucial part of your content marketing strategy. Most people respond better to posts when visuals are included. GIMP is a free software that allows you to create enticing images to boost your written content.

WebMobileFusion Knows Content

The most effective marketing strategies include content marketing. What you create, how you create it, and where you distribute it all matter a great deal. It’s about more than words or pictures alone; it’s about strategy.

At WebMobileFusion, we know what it takes to create content that gets noticed. Let us help you reach the next level of success in your business. Reach out to us now, and let’s see what we can do together!

The Ultimate Cheat Sheet for Social Media Success

The Ultimate Social Media Cheat Sheet

Social media marketing is a valuable tool for small businesses today. In fact, it’s a key element in any marketing strategy. But with so many social media sites, it can be tricky keeping up with best practices.

Have no fear! We’ve complied this guide as a starting point for your efforts. While it’s by no means all-inclusive – after all, social media marketing is much more complex than you may think – it covers what we feel are the most important points for creating an effective social campaign.  

Streamlining and Organizing Your Social Media Marketing Efforts

There’s so much to do – and remember – when it comes to social media tasks, it’s difficult to know where to start. Being unorganized is the first mistake in social campaigns.

But before you can “plan your work and work your plan,” you need to research. Learn who your target audience is (if you don’t already know), where they socialize online, when they interact the most, and what other businesses in your niche have found to work.

Fortunately, we’ve done the basic research for you, and have discovered some crucial tips and tidbits. Here they are, broken down into the daily task list found below.

Important Daily Tasks:

  1. Respond to messages. Consumers are turning toward social media to interact with brands, and failing to respond is just bad customer service.
  2. Monitor mentions of your brand. Social media users won’t always tag you in an online conversation that you should hear, especially if it’s negative. The good news? There are plenty of tools that can help you find these conversations.
  3. Find and communicate with potential customers. This is similar to monitoring for brand mentions, but instead, you watch for predetermined keywords and find conversations going on around them. What you do with that info is entirely up to you, but remember to be helpful when you join the discussion, not intrusive.
  4. Schedule your posts. This is the most time-consuming of all your social media tasks. It requires thought, creativity, and strategy. Wondering how often to post? Here’s a guideline according to SocialTimes.
    1. Twitter: 3 to 6 times/day
    2. Facebook: 1 to 2 times/day
    3. Google +: 2 to 3 times/day
    4. Instagram: 1 to 3 times/day (fewer if your business isn’t photo-friendly)
    5. LinkedIn: 1 to 2 times/day (for B2B companies only; B2C businesses benefit from less frequent updates)
  5. Watch your competition. You probably do this with your traditional marketing already. Well, it’s necessary with social media marketing, too. Not only does it allow you to see what’s working and what’s not, but it also helps you stay ahead in your industry.

Putting Your New-found Social Media Knowledge to Use

So there you have it: the top-priority things to do each day to get your social media campaign up and running.

Need more help?

If you’ve been neglecting your social media sites – or worse, if you haven’t yet jumped on the social media marketing bandwagon! – and you’re feeling overwhelmed, give us a call today. At WebMobileFusion, we can put you on the road to success by helping you streamline your efforts and get organized.

Social media’s here to stay. Take advantage of its perks.  

Three Myths to Be Aware of Before diving into Social Media

3myths-of-social-media

If 30 is the new 20, then social media is the new Yellow Pages. If your company isn’t on social media, it almost doesn’t exist. And for good reason. Social media marketing is economic, relatively simple, and  highly effective – when used properly.

But if you’re new to using social media from a professional standpoint, it can be overwhelming. Maybe you don’t know what to believe and what to brush off when it comes to the millions of “facts” floating around the internet about social media for business. Well, we’re here to set the record straight – at least on the these three myths.

Myth #1: Everything Should be Automated

Yes, automation is a good thing. More times than not, it’s a time-saving, stress-saving, life-saving tool. But users want to know there’s a real person behind the machine that is your business.

So how do you make use of beneficial automation technology while continuing to be genuinely present on social media? The answer is so simple, it may surprise you: Interact. While automation saves you time by allowing you to schedule status updates, tweets, articles, photos (and anything else your mind can dream up) in advance, it doesn’t take care of the interaction aspect of social media.

When someone follows you, thank them in a message. When someone comments on a photo, reply in a professional and polite manner. Doing these things keeps your audience engaged and sets the stage for future conversation.   

Myth #2: You Must Be On All Platforms

If a little social media is good, then a lot must be great, right? Not necessarily. In fact, spreading yourself too thin over multiple sites causes you to lose focus and interact less on each of them. You’ll end up with a million passwords to remember – and very little ROI.

What’s the answer? Find two or three social media platforms that resonate with you and stick to them. But remember, the sites you choose should be where your target audience interacts the most, in order to best benefit your business.

Myth #3: Facebook Ads are Bad

When Facebook first rolled out its paid advertising program, there was a consecutive groan heard ‘round the world. No one wanted to be bombarded with interruptive advertising while trying to chat with friends and share photos.

But Facebook discovered a way to successfully integrate ads without annoying users. In fact, in late 2013, Mashable reported that some companies using Facebook ads saw significant increases in clickthrough rates as well as other interactions (likes, comments, shares). And we can easily assume that increase has grown since then.

The hard truth is that simply maintaining a Facebook business page may not be enough for many companies anymore. The good news is that the site offers several options to help you get more exposure for your company, regardless of budget. Unfortunately, it can be tricky getting these ads to work for you. That’s why a social media expert is a crucial part of your marketing strategy.

When you’re ready to take your business to the next level, give us a shout. At WebMobileFusion, we can help you maximize social media and get in front of the right people at the right time.