In 2016 I wrote a one page PDF about some of the tools that you should use for your website and business if you are running a blog, business, or just having fun online these tools can help you continue to build and grow whatever you are doing and make 2017 your year for success.
Today I had a great discussion with with a great Business owner that has been in business for almost 20 years and was one of the early adopters of Google Adwords which is on my list for Super Tools that you should be using still in 2017 for your business. This business owner mentioned that back in 1998 when he started using Google Adwords for his business that he was one of the few that was using Google in his industry and he was raking in over 80 qualified leads per day.
However, today Google and their Adwords product has changed tremendously and quite frankly marketers ruin every platform because most marketers are spammers and nowadays don’t ask for permission to do business with you, they just bombard you with information. Also, the more competitive the industry for Google Adwords the more unqualified marketers will bid on a specific keyword. You should think of Google Adwords as an auction for a Keywords and most people just end up driving up the cost for keywords that should not be so high.
So I know your next question is probably well how do I compete with the market if the price is being driven up? Well, you should incorporate a Local / Hyper-Local approach to your Advertising efforts. You should narrow your results using a mile radius around your business, zip code, (your own customer email addresses) or product specific demographic.