Twitter is a useful resource for digital marketers, but it tends to be a bit more difficult to master than Facebook. Not knowing Twitter best practices can not only decrease your results, but it can also cause you to develop a bad reputation on the site. This leads people to unfollow you, and hurts your digital marketing efforts.
Because we care about the growth of your business, we’ve compiled a list of ten quick tips to help you make the most of your Twitter marketing efforts.
Understand the pros and cons.
Twitter isn’t for everyone. With all the social networks available, it’s important to choose the one(s) that’s right for your business. Do a little research to determine if Twitter seems to be working for other companies in your industry.
Listen first, talk second.
The idea behind Twitter is that it’s a place to have real conversations. Before you spout out any ol’ that comes to mind, pay attention to the topics that are trending (Twitter makes this easy by displaying trending topics in a column to the left of your feed). Provide content that adds value to existing conversations.
Space out your tweets.
Research has shown that the most effective voices on Twitter post around three or four tweets per day. If you’re like most people, you probably devote an hour (or less) to social media for your business each day.
But because Twitter works in real-time, if you send all your content out at once, it will only be seen by people who are on at that exact moment. Consider using a service that allows you to schedule multiple tweets ahead of time.
Pay attention to your audience.
Timing and subject matter depend largely on your audience. Spend some time just “watching” Twitter to determine when your target demographic is the most active and what topics they’re discussing.
Avoid constant self-promotion.
Too much self-promotion is the fastest route to “unfollow” land. Remember the purpose of Twitter: to engage, not to sell.
Create helpful lists.
Twitter allows you to create lists of people you’re interested in. Create a list of professionals in your industry and make it public. This way, the professionals will notice you, and other people can access your list, as well. It portrays you as a good resource of for information.
Don’t tweet “at” people unless it’s relevant.
If you’re familiar with Twitter at all, then you know that you can mention someone specifically by using “@” followed by their handle. This is fine, as long as what you’re sharing is relevant. Avoid the mistake of Tweeting at people too frequently; it’s a huge turn-off.
“Favorite” tweets in moderation.
When you see a tweet you like, you can “favorite” it. It’s similar to Facebook’s “like” button. Use this only in moderation, lest you become stalker-ish.
Don’t share too much personal stuff.
Twitter differs from Facebook in that it’s used much more often for business than pleasure. That said, avoid describing your child’s embarrassing potty training moments or your bad hair day.
A little bit of this every once in awhile is okay – it adds character. But use sparingly!
Do more than retweet.
Like we mentioned above, Twitter is about contributing value to conversations. Retweeting epic tweets occasionally is great; just be sure to frequently add your own content to the mix.
We hope you’ve found this list helpful. Reach out to us when you’re ready to take the next step toward digital marketing success.