Most people have a general idea of what Google AdWords is, yet few have any idea if it is actually worth the money. If you were to poll those who have conducted a Google AdWords campaign, the majority would say it is worth the investment. Let’s take a look at the merits of this online advertising tool and provide a few tips to help you make the most of its potential.
Is Google Adwords Really Worth the Investment?
If your business uses traditional outbound advertisements, inbound marketing methods, or both, Google AdWords can amplify those efforts. Though it may not be the only way to lure new customers, it can certainly improve the efficacy of existing marketing pushes. Is it worth the cost?
The answer depends on the specific type of keyword campaign. As an example, if your Google AdWords campaign includes popular words like “insurance,” each click might prove costly. Some users have reported each click for a keyword campaign using the word “insurance” costing upwards of $50. Such an advertising campaign poses some risk, as there is no guarantee that the individuals clicking the ad will be converted into paying customers. Some of those who click the ad might not even contact your business for more information. However, those marketers who prepare far in advance for a campaign using the tool will make the most efficient use of their advertising dollars.
Mind the Keywords
Google AdWords has the potential to yield an excellent return on investment if the keywords are carefully selected. If you would rather not pay a high rate per click, figure out the “long-tail” keywords that are not queried at a high frequency. As an example, instead of selecting the costly “automobile insurance” as your keyword phrase, opt for a long-tail keyword such as “car insurance in New York”. Tap into the power of Google’s uber-helpful Keyword Tool and you won’t have a problem determining the best and most economically efficient phrases for your business’s nuanced needs and budget.
Take Advantage of Multiple Campaigns
Google AdWords allows advertisers to simultaneously conduct several different keyword campaigns. These campaigns can target different demographics with unique keywords that are related to your business, its products and services, and its website.
Your initial campaign might not yield much of a tangible result. Yet those who are proactive will find that a Google AdWords campaign can pay off big-time. Take the initiative to closely monitor your campaign’s results. Perform a thorough review of these results, modify the campaign accordingly and your business will undoubtedly experience an uptick in customer flow.
Reviewing the Google data on a regular basis will provide you with all sorts of critical information regarding your specific ads, the number of web surfers clicking them, and how many of those who have clicked are converted to a purchase or signup. Do not be intimidated by the detail or quantity of data. Spend a little time with the platform and you will quickly understand that slightly altering keywords can drastically increase the number of visitors to your website.
Take a Chance
In the end, the impact of Google AdWords is ultimately determined by how you use it. Give it a legitimate chance and your bottom line will likely reap the reward.