3 Reasons your Business Should be using Online Local Marketing in 2015
All over the country we look at how some small businesses are conducting their local marketing, and we have to wonder if they are thinking at all about their online Marketing strategy. Display ads in a coupon book or billboards are increasingly becoming a waste of time and money according to Marketing professionals. When was the last time you grabbed the Yellow Pages in search of a local business? It just doesn’t happen anymore.
If you want to make your local marketing efforts effective you must be online and you must be mobile friendly. As more and more consumers turn to their mobile devices when they are about to make a buying decision you need to make sure they can find you.
There are endless reason why your business should be online but I will give you three of the main ones here.
1. It’s A Mobile World
As stated before consumers are conducting searches on their mobile devices before they make a decision on which business to patronize. In a recent study Google they found that a whopping 72% of consumers who conduct a search for a business on their smartphones will visit a location within five miles of them. Let that sink in for a second.
While you are you are mulling that over you should also consider this; according to Pew Research 58% of all adults in America now have a smartphone and that number will continue to grow. If your local marketing efforts are not centered around mobile then you are sowing the seeds of your own destruction.
2. Google Loves It
Another reason you should be online is the fact that Google wields so much power when it comes to commerce. If you do not show up in a Google search then it is like you don’t exist. I cannot begin to tell you about the number of great local businesses that I have come across that do not have any online presence. They needlessly struggle to stay open when they could easily (and inexpensively) market online and compete with the national chains.
Google rules Internet search so it makes sense to market yourself to get their attention. With a combination of search engine optimization (SEO), inbound marketing, social signals and solid content any small business can compete online with big boys.
3. It Builds Trust
When done correctly online marketing can build trust with consumers like no other form of marketing can. I’m not just talking about getting likes on Facebook or getting retweets. What I am describing is actual engagement between your business and your customers.
One of the most effective ways to do this is solving their problems and answering their questions. By supplying them with valuable, relevant content you can easily position your business as a trusted voice in your industry. By finding out what your customers most pressing concerns and questions are you can then create content that will answer those concerns and questions and then nurture them along the buying process. Once they are ready to buy you will be their first choice because you took the time to build trust and didn’t just spam them with sales pitch after sales pitch.
In conclusion, I want to leave you with these last words; local marketing has changed for good and it will never be like it was. And that’s a good thing. If you embrace online marketing your business will continue to thrive and your success will be unlimited.
Question: What are you doing for your Business online?