When a few guys from Church challenged me to participate in the Spartan Sprint a few years ago now, I don’t think any of us really expected what we got, and for me, how it would relate to Digital Marketing. I know personally speaking I learned so many lessons during that sprint and I want to share a few of them with you. With all of the jumping, crawling, climbing, throwing, rolling, and using muscles that I didn’t know I had helped me clarify a few things that I believe will help you or your Organization with your digital marketing efforts.
If you’ve ever been on social media, then you’re sure to have encountered a meme or two or more.
Meme have become an extremely popular media online because of how easy they are to share and relate to–and the fact they’re so easily shared means a meme can snowball quickly into going viral worldwide online.
Knowing how to market a meme and use it to grow your brand and business online is a key strategy for social media marketers. Memes can be turned into easy advertisements and campaigns for any business as long as you know how to engage your target audience with them. While memes aren’t the life-saver answer for everyone, it’s definitely something worth exploring the use of for your own online business on social media. There are things to keep in mind though…
Memes allow you to market to and engage with your target audience without force feeding an obvious advertisement down their throat.
Consumers online are becoming savvier when it comes to spotting an ad–and learning to completely ignore them in the process. This is especially true for the Millennial and Gen Z demographic; after all, they grew up with the rapidly growing world wide web. Marketing to a generation with a message that offers nothing more than an offer to sell them something will often receive very low engagement and results.
Memes, however, allow you to use an entertaining and humorous way to attract attention and be rewarded with those likes and shares on social media, which can amplify your message organically. Memes are made for sharing–they’re easy to consume and easy to share and that is what makes them a simple way to help your business audience grow. You are able to experience a high engagement rate using memes because your audience doesn’t feel like they’re commenting on and sharing an advertisement. They’re just sharing something they found funny/interesting/entertaining/useful with their friends.
Memes can help your brand thrive in a way that normally wouldn’t be considered “exciting” on social media.
Not all businesses are automatically an exciting brand to interact with on social media. Take a bank, for example. The only thing exciting there is if the bank is getting robbed… or giving me money for free. Boring business = boring results. But share the right meme, and suddenly you have a whole new audience to engage with your business on social media.
An good example of a typically “boring” brand is Heinz ketchup. Everyone knows and uses ketchup, but do you really want to follow them on social media? To counter this, Heinz launched a meme-focused social media campaign with the goal of generating 1 million impressions. “We created original meme content that played off the “fruit or vegetable” debate and asked the audience to chime in by using hashtags. We were able to 4X the original goal, generating more than four million impressions and 80,000 engagements across Instagram and Facebook,” explains Razvan Romanescu, co-founder of Memes.com, the company responsible for the Heinz campaign.
That’s four million people talking about ketchup on social media. Heinz found a way to turn their boring business into something that millions of people were talking about through memes. Keep in mind that everyone with a social media account is a potential member of your online marketing team. Getting people to share your content is free advertising for you!
Memes are at an all-time high in popularity, so now would be the time to test out their marketing prospects.
Anyone can make a meme. The website Memes.com has more than 16 million followers across Facebook and Instagram with their Facebook Messenger bot ranking number one in entertainment. More than 60,000 people are creating/requesting and uploading memes on a daily basis. If that doesn’t indicate the popularity of the meme, then I don’t know what does! And meme-madness has no indication of slowing down.
And while memes are extremely popular right now and can help you connect with your target audience online, there are two things to consider when it comes to finding and creating memes that will deliver results:
1. Don’t try too hard, just be relatable.
Target the most internet-savvy generations, such as the Millennials and Gen Z’ers. You’ll find the most success using memes that keep this demographic in focus. Find a way to be cool without your audience thinking that you’re trying too hard to be cool. Create memes that appeal specifically to your target audience. If you go too side and try to appeal to everyone, you’ll hit a wall.
2. Timing is everything.
To increase your odds of getting likes and shares on your meme, make sure the meme is trending. If you’re using older memes that have already run their course, you’ll appear to be out of touch and that can have a negative impact instead of a positive one.
We hope this has made you a bit more meme-savvy and ready to test out the power of the meme on your own social media platforms. Or, if you would rather leave the memeing to us, then feel free to reach out and for a social media management plan today!
It happens more often than it should. You think you’ve gotten yourself a great web developer to work with. Then, you discover that things just aren’t working out as you’d hoped. You decide to change your business to someone else and start a new partnership with a new developer. It’s awkward, but you contact your current developer and ask for the credentials to your social media, website domain and hosting.
After finally getting a hold of them, they flat out refuse to turn over what you request. They know they have you at a disadvantage and there’s really nothing you can do about it… or is there?
This is a sad situation and unfortunately, it’s one that happens quite often. It’s not necessarily your web developer that could end up holding your website hostage — it can be a disgruntled social media manager or the hosting company. And if you’re not very literate in website development, you can easily lose your whole online presence to someone looking to hold you as a client against your will.
What’s really upsetting is when you aren’t prepared for a situation like this. Many companies just put their trust in web design and marketing companies, not realizing they are essentially giving control of their whole company’s web presence to someone who has no connection or loyalty to the company. And when a disreputable marketer, web developer or even your hosting company decides to take your website hostage, you have a problem.
But there’s hope. YOU AREN’T OUT OF OPTIONS!
Though it can be difficult to get control of your content and your data from these types of companies, especially if your company’s name isn’t anywhere to be found on the info, you aren’t SOL. In some cases, you may have to start from scratch with a new domain and a redesigned website. That could be a loss in SEO and a hit in both your wallet and your business’ revenue.
So how can you avoid becoming a hostage? Glad you asked:
- Know who you’re getting into business with. We can’t stress this enough. Make sure the developer or hosting company have excellent references. Don’t go trusting someone with only a Gmail account. Do your research.
- Be aware of who controls your website. That means knowing all your credentials to all your web presence: website, social media, email, hosting, domain, etc.
- Always, always, ALWAYS put everything in your company’s name. Your domain, hosting, social media accounts, even your Google Analytics account. All your info should be in your company’s name only. If you’re not sure whose name is on your domain or hosting account, you can click here to check.
- Have a backup plan in place. If a hosting company is holding your website hostage, it may be easier to get a new hosting service than fighting a provider. DO NOT NEGOTIATE WITH TERRORISTS!!! Get the most recent backup of your website, get it online, then redirect your domain. Although if your domain registrar is the same as the hostage taker, you may have a big problem.
- Get a contract. Most reputable web companies will have one for you to agree to when you begin service. You can negotiate to make sure that the company is required to provide you with access to your info at the time you request it. This is a reasonable request to make and an honest company will agree to it. Don’t be afraid to make sure your contract includes protections for you and your company; that’s what contracts are there for… protection for everyone involved.
- Call your lawyer. You may have a lawsuit on your hands.
If you need help with a website hostage situation, the web development team at WebMobileFusion can help you out. Contact us now for more information.
In 2016 I wrote a one page PDF about some of the tools that you should use for your website and business if you are running a blog, business, or just having fun online these tools can help you continue to build and grow whatever you are doing and make 2017 your year for success.
Today I had a great discussion with with a great Business owner that has been in business for almost 20 years and was one of the early adopters of Google Adwords which is on my list for Super Tools that you should be using still in 2017 for your business. This business owner mentioned that back in 1998 when he started using Google Adwords for his business that he was one of the few that was using Google in his industry and he was raking in over 80 qualified leads per day.
However, today Google and their Adwords product has changed tremendously and quite frankly marketers ruin every platform because most marketers are spammers and nowadays don’t ask for permission to do business with you, they just bombard you with information. Also, the more competitive the industry for Google Adwords the more unqualified marketers will bid on a specific keyword. You should think of Google Adwords as an auction for a Keywords and most people just end up driving up the cost for keywords that should not be so high.
So I know your next question is probably well how do I compete with the market if the price is being driven up? Well, you should incorporate a Local / Hyper-Local approach to your Advertising efforts. You should narrow your results using a mile radius around your business, zip code, (your own customer email addresses) or product specific demographic.
As CEO of a small Digital Marketing company that title does not carry much weight and to be honest I could care less about titles because when it comes to business is about results not titles. A close mentor of mind told me that it does not matter the size of your company but the results you produce for your clients and personally we pride ourselves with stellar results for our clients.
Over the past few months I have been having the debate internally about starting my blog as myself (lincolnparks.com) or within the realm of my company. I chose this route because it will allow me the ability to write on Leadership and Marketing at the same time and connect with my business clients and friends who didn’t know me as someone who likes to write.
The reason why I am writing this blog is because when inspiration hits me I like to write and listen to podcasts. Well earlier this week I was mowing the lawn, and I was dog tired, so you know how tired I was and I still had to edge, blow and pickup the trash. I started debating if I should just pick it up tomorrow and finish it up then because it was getting dark. I almost did, but I thought I would be cheating myself out of going the extra mile.
I often think about how many other Entrepreneurs, CEOs or Business Owners don’t pick up the trash in their Businesses. Going the extra mile for excellence is something that I will keep doing because it’s gotten me this far when other businesses that started alongside with me have folded. Our relationships, true friendships and clients I’ve met along the way have been a tremendous help to me and our organization.
In this blog series that I will release every Wednesday I will share our Journey, ups and downs, Leadership challenges and Marketing tips to help tip the scale in your favor online. I hope you find value in what I write and it brings you some insight.
If you have gotten this far in the blog, thank you for reading up to now. Next week I want to cover some tools that you can and should be using for your Business because if you are not using them, you are behind the eight ball as a business owner.
Question: Can you share a time when you went above and beyond for better results?
Email marketing is an effective method for generating leads and boosting sales. But it’s not as simple as blasting the same message to hundreds of random email addresses. It takes thought, thorough planning, and a smart strategy.
Email Marketing Facts and Stats
Before you can begin your email marketing campaign, you need to have a firm grasp on why you’re doing it and how to be effective. To that end, here are 10 things that are good to know before you embark on this journey.
- Email was found to be the most effective digital marketing strategy in 2014. Even with social media booming, people still value email as an effective B2C and B2B communication method.
- Getting permission to send emails is crucial for avoiding the spam folder. Do this with an opt-in program.
- Offering something of value in exchange for email addresses is much more successful than simply asking people to sign up for your newsletter.
- Half of people questioned responded that they read the majority of emails they receive. This goes to show there is still value in email marketing.
- Most emails are read on mobile devices. This means your formatting and design must be mobile-friendly. If your messages aren’t easily read on tablets and smart phones, then they’re likely to be deleted.
- Click-through-rates (CTR) are found to be higher when the recipient’s first name is used in the subject line. It adds a personal touch to the email and makes it appear less like spam.
- Most people prefer to open messages that contain intriguing or fun images, instead of text only. This small touch can make a huge difference in the success of your campaign.
- Of all the days of the week, Saturday has the highest CTR. Automation has made it possible to schedule emails in advance – meaning you can reach your audience during this prime time without having to actually work on a weekend.
- Targeting matters. Today’s consumer is sophisticated. He or she quickly filters through messages that hold nothing of value. Customizing emails for your audience according to their individual needs and desires is the best way to get a positive ROI.
- Consistency is key. The trick to a successful email campaign is sending continuous messages (all relevant and useful, so as to avoid spamming) to your audience at each step of the buying cycle. Top-of-mind awareness is just as important as ever.
Making Email Marketing Work for You
With these useful facts serving as your road map, you’re ready to embrace email marketing and begin your adventure. Just remember, anything worth doing takes a little time and a lot of effort. You may need to try a few different strategies before finding one that resonates with the target audience in your particular niche.
At WebMobileFusion, we know all about creating email campaigns that leave a lasting impact on your readers – and on your bottom line. Reach out to us today to learn how we can make email marketing work for your business.
Twitter is a useful resource for digital marketers, but it tends to be a bit more difficult to master than Facebook. Not knowing Twitter best practices can not only decrease your results, but it can also cause you to develop a bad reputation on the site. This leads people to unfollow you, and hurts your digital marketing efforts.
Because we care about the growth of your business, we’ve compiled a list of ten quick tips to help you make the most of your Twitter marketing efforts.
Understand the pros and cons.
Twitter isn’t for everyone. With all the social networks available, it’s important to choose the one(s) that’s right for your business. Do a little research to determine if Twitter seems to be working for other companies in your industry.
Listen first, talk second.
The idea behind Twitter is that it’s a place to have real conversations. Before you spout out any ol’ that comes to mind, pay attention to the topics that are trending (Twitter makes this easy by displaying trending topics in a column to the left of your feed). Provide content that adds value to existing conversations.
Space out your tweets.
Research has shown that the most effective voices on Twitter post around three or four tweets per day. If you’re like most people, you probably devote an hour (or less) to social media for your business each day.
But because Twitter works in real-time, if you send all your content out at once, it will only be seen by people who are on at that exact moment. Consider using a service that allows you to schedule multiple tweets ahead of time.
Pay attention to your audience.
Timing and subject matter depend largely on your audience. Spend some time just “watching” Twitter to determine when your target demographic is the most active and what topics they’re discussing.
Avoid constant self-promotion.
Too much self-promotion is the fastest route to “unfollow” land. Remember the purpose of Twitter: to engage, not to sell.
Create helpful lists.
Twitter allows you to create lists of people you’re interested in. Create a list of professionals in your industry and make it public. This way, the professionals will notice you, and other people can access your list, as well. It portrays you as a good resource of for information.
Don’t tweet “at” people unless it’s relevant.
If you’re familiar with Twitter at all, then you know that you can mention someone specifically by using “@” followed by their handle. This is fine, as long as what you’re sharing is relevant. Avoid the mistake of Tweeting at people too frequently; it’s a huge turn-off.
“Favorite” tweets in moderation.
When you see a tweet you like, you can “favorite” it. It’s similar to Facebook’s “like” button. Use this only in moderation, lest you become stalker-ish.
Don’t share too much personal stuff.
Twitter differs from Facebook in that it’s used much more often for business than pleasure. That said, avoid describing your child’s embarrassing potty training moments or your bad hair day.
A little bit of this every once in awhile is okay – it adds character. But use sparingly!
Do more than retweet.
Like we mentioned above, Twitter is about contributing value to conversations. Retweeting epic tweets occasionally is great; just be sure to frequently add your own content to the mix.
We hope you’ve found this list helpful. Reach out to us when you’re ready to take the next step toward digital marketing success.
It’s a well-known fact that content is king in today’s era of digital marketing. But there’s more to creating engaging content than simply splashing some words over a page. Finding brilliant ideas, turning those ideas into well-designed content, then organizing and distributing that content effectively all require strategic planning. But, seriously, who has time for that?
Lucky for you, the internet is full of useful tools to help in every stage of content creation – from brainstorming to sharing. Because there are more than 50 different tools available, it can be daunting finding the right ones for your business. That’s why we’ve compiled this list of five effective tools that will help you get your content marketing strategy off to a great start.
Get Inspiration from Reddit
Keeping up with what’s trending in your industry is the best way to come up with topic ideas. Whether you’re creating an article, video, meme, or infographic, you need to know what people are talking about, and join the conversation.
Reddit lets you see what’s trending on a variety of subjects all over the internet. Seeing which headlines get the most attention on Reddit gives you an idea of what to focus on for your next piece of content marketing.
Meet Your Posting Goals with Buffer
Now that you’ve got tons of great ideas for material, how do you manage to post regularly? The trick is to schedule your posts in advance. You can do this manually on each social media site, but it’s much more efficient – and effective – to use a tool that brings everything to one place.
Buffer optimizes posts at the best times for your specific account type. With Buffer, you can seamlessly streamline your content marketing process, and save yourself from serious stress.
Get Organized with Evernote
Between content marketing, traditional marketing, networking, and – oh, yeah – running your business, things tend toward the hectic. Organization is the secret to getting everything done and still having time left to do the things you want.
Evernote is an organizational platform that helps you manage your content ideas and scheduling calendar, either from your computer at home or from your mobile device on-the-go.
Discover What Works with Google Keyword Tool
Getting your content noticed can be difficult in a world inundated with information. You need the right keywords in order to get your content to appear in front of the desired audience. But how do you know which words and phrases are the most effective? The Google keyword tool lets you search combinations of keywords and discover which ones are receiving the most traffic.
Spruce Up Your Posts with GIMP
Visuals are a crucial part of your content marketing strategy. Most people respond better to posts when visuals are included. GIMP is a free software that allows you to create enticing images to boost your written content.
WebMobileFusion Knows Content
The most effective marketing strategies include content marketing. What you create, how you create it, and where you distribute it all matter a great deal. It’s about more than words or pictures alone; it’s about strategy.
At WebMobileFusion, we know what it takes to create content that gets noticed. Let us help you reach the next level of success in your business. Reach out to us now, and let’s see what we can do together!
Social media marketing is a valuable tool for small businesses today. In fact, it’s a key element in any marketing strategy. But with so many social media sites, it can be tricky keeping up with best practices.
Have no fear! We’ve complied this guide as a starting point for your efforts. While it’s by no means all-inclusive – after all, social media marketing is much more complex than you may think – it covers what we feel are the most important points for creating an effective social campaign.
Streamlining and Organizing Your Social Media Marketing Efforts
There’s so much to do – and remember – when it comes to social media tasks, it’s difficult to know where to start. Being unorganized is the first mistake in social campaigns.
But before you can “plan your work and work your plan,” you need to research. Learn who your target audience is (if you don’t already know), where they socialize online, when they interact the most, and what other businesses in your niche have found to work.
Fortunately, we’ve done the basic research for you, and have discovered some crucial tips and tidbits. Here they are, broken down into the daily task list found below.
Important Daily Tasks:
- Respond to messages. Consumers are turning toward social media to interact with brands, and failing to respond is just bad customer service.
- Monitor mentions of your brand. Social media users won’t always tag you in an online conversation that you should hear, especially if it’s negative. The good news? There are plenty of tools that can help you find these conversations.
- Find and communicate with potential customers. This is similar to monitoring for brand mentions, but instead, you watch for predetermined keywords and find conversations going on around them. What you do with that info is entirely up to you, but remember to be helpful when you join the discussion, not intrusive.
- Schedule your posts. This is the most time-consuming of all your social media tasks. It requires thought, creativity, and strategy. Wondering how often to post? Here’s a guideline according to SocialTimes.
- Twitter: 3 to 6 times/day
- Facebook: 1 to 2 times/day
- Google +: 2 to 3 times/day
- Instagram: 1 to 3 times/day (fewer if your business isn’t photo-friendly)
- LinkedIn: 1 to 2 times/day (for B2B companies only; B2C businesses benefit from less frequent updates)
- Watch your competition. You probably do this with your traditional marketing already. Well, it’s necessary with social media marketing, too. Not only does it allow you to see what’s working and what’s not, but it also helps you stay ahead in your industry.
Putting Your New-found Social Media Knowledge to Use
So there you have it: the top-priority things to do each day to get your social media campaign up and running.
Need more help?
If you’ve been neglecting your social media sites – or worse, if you haven’t yet jumped on the social media marketing bandwagon! – and you’re feeling overwhelmed, give us a call today. At WebMobileFusion, we can put you on the road to success by helping you streamline your efforts and get organized.
Social media’s here to stay. Take advantage of its perks.
If 30 is the new 20, then social media is the new Yellow Pages. If your company isn’t on social media, it almost doesn’t exist. And for good reason. Social media marketing is economic, relatively simple, and highly effective – when used properly.
But if you’re new to using social media from a professional standpoint, it can be overwhelming. Maybe you don’t know what to believe and what to brush off when it comes to the millions of “facts” floating around the internet about social media for business. Well, we’re here to set the record straight – at least on the these three myths.
Myth #1: Everything Should be Automated
Yes, automation is a good thing. More times than not, it’s a time-saving, stress-saving, life-saving tool. But users want to know there’s a real person behind the machine that is your business.
So how do you make use of beneficial automation technology while continuing to be genuinely present on social media? The answer is so simple, it may surprise you: Interact. While automation saves you time by allowing you to schedule status updates, tweets, articles, photos (and anything else your mind can dream up) in advance, it doesn’t take care of the interaction aspect of social media.
When someone follows you, thank them in a message. When someone comments on a photo, reply in a professional and polite manner. Doing these things keeps your audience engaged and sets the stage for future conversation.
Myth #2: You Must Be On All Platforms
If a little social media is good, then a lot must be great, right? Not necessarily. In fact, spreading yourself too thin over multiple sites causes you to lose focus and interact less on each of them. You’ll end up with a million passwords to remember – and very little ROI.
What’s the answer? Find two or three social media platforms that resonate with you and stick to them. But remember, the sites you choose should be where your target audience interacts the most, in order to best benefit your business.
Myth #3: Facebook Ads are Bad
When Facebook first rolled out its paid advertising program, there was a consecutive groan heard ‘round the world. No one wanted to be bombarded with interruptive advertising while trying to chat with friends and share photos.
But Facebook discovered a way to successfully integrate ads without annoying users. In fact, in late 2013, Mashable reported that some companies using Facebook ads saw significant increases in clickthrough rates as well as other interactions (likes, comments, shares). And we can easily assume that increase has grown since then.
The hard truth is that simply maintaining a Facebook business page may not be enough for many companies anymore. The good news is that the site offers several options to help you get more exposure for your company, regardless of budget. Unfortunately, it can be tricky getting these ads to work for you. That’s why a social media expert is a crucial part of your marketing strategy.
When you’re ready to take your business to the next level, give us a shout. At WebMobileFusion, we can help you maximize social media and get in front of the right people at the right time.