If 30 is the new 20, then social media is the new Yellow Pages. If your company isn’t on social media, it almost doesn’t exist. And for good reason. Social media marketing is economic, relatively simple, and highly effective – when used properly.
But if you’re new to using social media from a professional standpoint, it can be overwhelming. Maybe you don’t know what to believe and what to brush off when it comes to the millions of “facts” floating around the internet about social media for business. Well, we’re here to set the record straight – at least on the these three myths.
Myth #1: Everything Should be Automated
Yes, automation is a good thing. More times than not, it’s a time-saving, stress-saving, life-saving tool. But users want to know there’s a real person behind the machine that is your business.
So how do you make use of beneficial automation technology while continuing to be genuinely present on social media? The answer is so simple, it may surprise you: Interact. While automation saves you time by allowing you to schedule status updates, tweets, articles, photos (and anything else your mind can dream up) in advance, it doesn’t take care of the interaction aspect of social media.
When someone follows you, thank them in a message. When someone comments on a photo, reply in a professional and polite manner. Doing these things keeps your audience engaged and sets the stage for future conversation.
Myth #2: You Must Be On All Platforms
If a little social media is good, then a lot must be great, right? Not necessarily. In fact, spreading yourself too thin over multiple sites causes you to lose focus and interact less on each of them. You’ll end up with a million passwords to remember – and very little ROI.
What’s the answer? Find two or three social media platforms that resonate with you and stick to them. But remember, the sites you choose should be where your target audience interacts the most, in order to best benefit your business.
Myth #3: Facebook Ads are Bad
When Facebook first rolled out its paid advertising program, there was a consecutive groan heard ‘round the world. No one wanted to be bombarded with interruptive advertising while trying to chat with friends and share photos.
But Facebook discovered a way to successfully integrate ads without annoying users. In fact, in late 2013, Mashable reported that some companies using Facebook ads saw significant increases in clickthrough rates as well as other interactions (likes, comments, shares). And we can easily assume that increase has grown since then.
The hard truth is that simply maintaining a Facebook business page may not be enough for many companies anymore. The good news is that the site offers several options to help you get more exposure for your company, regardless of budget. Unfortunately, it can be tricky getting these ads to work for you. That’s why a social media expert is a crucial part of your marketing strategy.
When you’re ready to take your business to the next level, give us a shout. At WebMobileFusion, we can help you maximize social media and get in front of the right people at the right time.