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The Ultimate Cheat Sheet for Social Media Success

The Ultimate Social Media Cheat Sheet

Social media marketing is a valuable tool for small businesses today. In fact, it’s a key element in any marketing strategy. But with so many social media sites, it can be tricky keeping up with best practices.

Have no fear! We’ve complied this guide as a starting point for your efforts. While it’s by no means all-inclusive – after all, social media marketing is much more complex than you may think – it covers what we feel are the most important points for creating an effective social campaign.  

Streamlining and Organizing Your Social Media Marketing Efforts

There’s so much to do – and remember – when it comes to social media tasks, it’s difficult to know where to start. Being unorganized is the first mistake in social campaigns.

But before you can “plan your work and work your plan,” you need to research. Learn who your target audience is (if you don’t already know), where they socialize online, when they interact the most, and what other businesses in your niche have found to work.

Fortunately, we’ve done the basic research for you, and have discovered some crucial tips and tidbits. Here they are, broken down into the daily task list found below.

Important Daily Tasks:

  1. Respond to messages. Consumers are turning toward social media to interact with brands, and failing to respond is just bad customer service.
  2. Monitor mentions of your brand. Social media users won’t always tag you in an online conversation that you should hear, especially if it’s negative. The good news? There are plenty of tools that can help you find these conversations.
  3. Find and communicate with potential customers. This is similar to monitoring for brand mentions, but instead, you watch for predetermined keywords and find conversations going on around them. What you do with that info is entirely up to you, but remember to be helpful when you join the discussion, not intrusive.
  4. Schedule your posts. This is the most time-consuming of all your social media tasks. It requires thought, creativity, and strategy. Wondering how often to post? Here’s a guideline according to SocialTimes.
    1. Twitter: 3 to 6 times/day
    2. Facebook: 1 to 2 times/day
    3. Google +: 2 to 3 times/day
    4. Instagram: 1 to 3 times/day (fewer if your business isn’t photo-friendly)
    5. LinkedIn: 1 to 2 times/day (for B2B companies only; B2C businesses benefit from less frequent updates)
  5. Watch your competition. You probably do this with your traditional marketing already. Well, it’s necessary with social media marketing, too. Not only does it allow you to see what’s working and what’s not, but it also helps you stay ahead in your industry.

Putting Your New-found Social Media Knowledge to Use

So there you have it: the top-priority things to do each day to get your social media campaign up and running.

Need more help?

If you’ve been neglecting your social media sites – or worse, if you haven’t yet jumped on the social media marketing bandwagon! – and you’re feeling overwhelmed, give us a call today. At WebMobileFusion, we can put you on the road to success by helping you streamline your efforts and get organized.

Social media’s here to stay. Take advantage of its perks.  

Three Myths to Be Aware of Before diving into Social Media

3myths-of-social-media

If 30 is the new 20, then social media is the new Yellow Pages. If your company isn’t on social media, it almost doesn’t exist. And for good reason. Social media marketing is economic, relatively simple, and  highly effective – when used properly.

But if you’re new to using social media from a professional standpoint, it can be overwhelming. Maybe you don’t know what to believe and what to brush off when it comes to the millions of “facts” floating around the internet about social media for business. Well, we’re here to set the record straight – at least on the these three myths.

Myth #1: Everything Should be Automated

Yes, automation is a good thing. More times than not, it’s a time-saving, stress-saving, life-saving tool. But users want to know there’s a real person behind the machine that is your business.

So how do you make use of beneficial automation technology while continuing to be genuinely present on social media? The answer is so simple, it may surprise you: Interact. While automation saves you time by allowing you to schedule status updates, tweets, articles, photos (and anything else your mind can dream up) in advance, it doesn’t take care of the interaction aspect of social media.

When someone follows you, thank them in a message. When someone comments on a photo, reply in a professional and polite manner. Doing these things keeps your audience engaged and sets the stage for future conversation.   

Myth #2: You Must Be On All Platforms

If a little social media is good, then a lot must be great, right? Not necessarily. In fact, spreading yourself too thin over multiple sites causes you to lose focus and interact less on each of them. You’ll end up with a million passwords to remember – and very little ROI.

What’s the answer? Find two or three social media platforms that resonate with you and stick to them. But remember, the sites you choose should be where your target audience interacts the most, in order to best benefit your business.

Myth #3: Facebook Ads are Bad

When Facebook first rolled out its paid advertising program, there was a consecutive groan heard ‘round the world. No one wanted to be bombarded with interruptive advertising while trying to chat with friends and share photos.

But Facebook discovered a way to successfully integrate ads without annoying users. In fact, in late 2013, Mashable reported that some companies using Facebook ads saw significant increases in clickthrough rates as well as other interactions (likes, comments, shares). And we can easily assume that increase has grown since then.

The hard truth is that simply maintaining a Facebook business page may not be enough for many companies anymore. The good news is that the site offers several options to help you get more exposure for your company, regardless of budget. Unfortunately, it can be tricky getting these ads to work for you. That’s why a social media expert is a crucial part of your marketing strategy.

When you’re ready to take your business to the next level, give us a shout. At WebMobileFusion, we can help you maximize social media and get in front of the right people at the right time.

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.

Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things “right,” how are they sabotaging their success? Well there are lots of ways.
Following are just a few of the ways small business owners unknowingly sabotage their own success.

(1) They have not taken the time to develop a marketing plan.

A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan.
(2) They don’t have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it’s a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don’t have concrete objectives? You need a clear vision and target to aim for. You can’t possibly determine what marketing or how much marketing you need if you don’t know what you are aiming for.
(3) They have a short-term attitude.

They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don’t get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn’t cost you any money. Pulling the plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!

(4) They don’t know their USP.

Probably the worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

The greatest marketing plan in the world will not be effective if you have not clearly defined why someone should buy your product or service instead of all the other products or services available to them.

If you have not figured out what is unique and better about your product or service, and found a compelling way to communicate this in everything you do, you can market ’til the cows come home and you will be wasting your time and your money
10 Tips to Banish Marketing Sabotage

(1) Develop a marketing plan. Make sure you make it your number one priority to develop a marketing plan every year.

(2) Write objectives. Write at least one objective that states what results you would like to achieve with your business over the next year. And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

(3) Stay the course. Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

(4) Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

(5) Don’t try to be “everything to everyone.” Focus on a few specific benefits and a specific audience.

(6) Track all of your marketing activities so you know exactly what is working and what is not working.

(7) Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

(8) Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

(9) Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

(10) Understand your environment. The economy, competition, the strength of your particular industry, your prospects’ situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Follow these guidelines and your business stands a much greater chance of succeeding. All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.