Facebook Likes or Engagement? What you should be focused on to get results

To like or not to like? That’s the question at hand. So, I know on social media right now, a lot of people are… And you may be either a business owner or you may be… Or you may work for a corporate company. You may be in a campaign, that you’re a part of a campaign, and one of the metrics that a lot of people are still really concerned about is the Like and hitting that Like button. Pow, smash, hit the Like. And really, you should not be concerned with the Like. That’s not the end all, be all. People have goals. And by the way, the place where I like to shoot my videos the most is in the car because that’s where I think a lot. So if I’m waiting, waiting on my daughter, something like that, I shoot my videos in the car. It just works for me.

So, to like or not to like? You may be a part of a campaign, you may be a part of something, and one of the metrics or the key performance indicators that they have, or goals for you, is to measure Likes. And I think that’s actually wrong. I don’t think you should be measuring Likes. Because guess what, if your emotional trigger is not… You have to emotionally trigger people to like this. Okay? So that means that they’re comfortable with you already, or the topic or the subject at hand is something that they’re familiar with. You’ve gotta understand the customer journey and how it all works. It works from awareness, where people know absolutely nothing about you all the way to being a promoter, where now they are promoting you and they know you… Remember, one thing we’ve gotta realize, you don’t get married to the person that you’re getting married to on date one. It just doesn’t happen like that. You don’t get married all of a sudden. You don’t meet somebody all of a sudden and the next thing you know you’re married. It doesn’t work like that on date two. You date. Some people date for 10 years. Some people date for one year, some people date for three months, and they get married. It all depends, it all depends. So if you’re getting measured by the Like or the Dislike, I’m telling you right now you need to not worry about that, because what you need to really pay close attention to is the engagement.

How much engagement are you getting from this piece of content that you’re putting out there right now? Are people resonating with your message? Are they in the right stage of the customer journey in order to interact with you? If they’re just in the awareness stage, they wanna see some more from you. They wanna be more comfortable. They wanna know if you actually know what you’re talking about, and you can solve some of their problems and issues. Find out who your audience is. First things first, find out who your audience is, who you’re trying to target, and create content for those individuals. Just pinpoint target these individuals so that you know them back and forth. You know what they like, their dislikes are. And how do you get to know that? All by testing. You can’t just put a post out there and expect you’re gonna get a Like. It just doesn’t work like that. You can’t put something out there and think it’s just gonna resonate with everybody. It just doesn’t work like that.

There’s some people, behavioral things that they have, how you present your message, they may not resonate with that. It just may not work. So it’s not gonna work with everybody. So don’t get caught up on the Likes or the Dislikes or just get caught up on engagement. Are people actually engaging with your content? And guess what? Your content might suck. And if your content sucks, nobody’s gonna engage with it. ‘Cause if it sucks, then it just flat out sucks. So you’ve just gotta get better. That doesn’t mean you can’t get better. Continue to improve your content, continue to make it better, continue to put stuff out there, continue to try, continue to fail, because the only way you’re gonna get better is if you continually fail. That’s really the only way you’re gonna get better.

And people all the time ask, “Okay, so you’re shooting videos. I don’t like to shoot videos. I don’t like to get in front of the camera.” Well, do what’s best for you. For me, I sit in my car, I have thoughts, I put them out there, and then I shoot a video and I put it out there. I don’t write a script or anything like that, unless it’s for something where I’m on stage or I’m doing something like that, I have stuff scripted out. And then, I memorized it, commit it to memory, and then I go with it from there.

But the premise of this whole thing is don’t get caught up on the Likes, because that’s not the key performance indicator that you need to be worried about. Because a Like doesn’t mean anything. For somebody to smash that Like button is not what you need to get caught up on. Get caught up on engagement. You could have 2,500 people like your page, but you only have a handful of people engaging. And that’s where all kinds of different metrics come into play. And that’s probably something that we could work on and dive deeper into exactly what are some of those metrics that you need to be worried about, but engagement is number one. Make sure people are engaging with your content. That’s just a fact. It doesn’t matter how many times you post. It doesn’t matter how many Likes you get? It matters how people engage.

So, I hope this helps you out. If you’re getting pressure from your management team or you’re getting pressure from somebody and they’re gonna gauge you on the Like factor, tell ’em to contact me or tell ’em to watch this video, it may help them out to. Hey, this is Lincoln Parks. See you guys on the next video. Take care.

Reviews for your Business are a critical factor to people finding your website

[00:00] – Geek Speak Episode 1 – Reviews

Welcome to Geek Speak with WebMobileFusion. This a segment where every week we’re going to come to you on Wednesdays and we’re going to share with you some tips, some tricks, some things that you could do for your business to help you out, to help you improve your business and just see a little bit on what’s going on behind the scenes.

So you know, today what I want to share with you guys — This looks like a bunch of just garbage that’s going on right behind me, but after I finish explaining this to you, it’ll become a little bit clearer. But one thing that we’re going to focus on today, we’re going to focus on reviews and the review process and how important that is for your business.

Okay. So, let’s just jump on in. Let’s jump on in real quick and let’s just talk a little bit about what this is on the board. So you can see this entire landscape right, and what this is… This is for any business. This is like a blueprint that you can use for your business.

WebMobileFusion is a digital marketing agency where we specialize in websites, SEO, social media, Google Ads, Facebook Ads, anything digital that helps our customers communicate and attract their customers.

Telling your Brands Story Digitally

So we’re going to start here at the top and really what you need to do at all times is to make sure you’re telling your brand’s story digitally. So how do you tell your brand’s story digitally? Well, there’s one thing that you need to always start off with and right here in this middle section here is your website. So that’s the main focus. That’s the central nervous system of your business because people are going to be searching for you, they’re going to be looking for you and they’re going to be coming to your website. So your website, you need to make sure that for one your website is mobile responsive because right now if you’re not mobile if it’s not responsive — So if you’re not mobile responsive with your website, you are losing the battle already. So that’s one thing. That’s your central nervous system. So make sure that you have your website and that’s mobile responsive, mobile enabled.

Okay. Now here are some other things that are around here, and you know I’m going to go through these things but we’re going to do in future Geek Speak segments, what we’re going to do is we’re going to cover a couple of these things and we’re really just going to dive in deep on one thing today.

So you’ve got your engaging content. So where is this content going to come from? — Because when you put content on your website, you want to make sure that people are sharing it, people are liking it and it’s engaging content that people want to hear. If you’re just sending out blanket stuff or stuff that you’ve seen from other companies and you’re just forwarding out this same stuff…Guess what? That’s boring. Nobody is really going to share that stuff. So you want to have some great stuff. So we’re tying in. You have whitepapers that you can use as lead magnets. So what are lead magnets? Lead magnets are just — They can be videos. They can be PDF documents. They can be whatever you want it to be as long as it’s information that’s going to help out your customer and it’s laser-targeted towards your customer.

What are lead Magnets?

So you have lead magnets, there could be videos. Then you have automated email series that are going to be coming out through that. You also have your blog that’s right here, which is very important. This is where all your content is going to be posted on your blog. That ties into your website as well. Then down here in this corner, we’re going to talk a little bit about Facebook and Facebook Ads, Google Ads. One thing that you guys may not have heard about before – Quora. I know a lot of people, you may not have heard of Quora before, but that’s a topic that we’re going to dive into for your business. So, Quora Ads. Pinterest ads – and I’ll tell you how critical that is for your business. SnapChat – how many businesses are using SnapChat right now? How many businesses are using that effectively?

Then obviously you tie in. Right here is your social media and these are all your social media platforms. Those are the same platforms you know, that I just mentioned. You have your Facebook, Instagram, LinkedIn. You have Quora over there where you’re going to be answering questions and that type of stuff. You’ve got to get Twitter. You have it all. So it’s here that ties into your website as well. Then at the top, we have an email opt-in. So on your main website, you need to make sure that you have an email opt-in so people opt-in to your website, to make sure that you capture their contact information.

Learn more about segmentation

So we’re going to, as we continue to go with these sessions, we’re going to talk a little bit about segmentation. What is segmentation and how do you need to use that for your business? All that is, is breaking people into different buckets, to make sure that they’re getting the information that they want because if you send me — I know for you. If you get a blanket email right, and this blanket email’s just covering all this stuff, you get confused and you know what? What’s the first thing that we do? Delete, because we don’t even want to hear this stuff. I mean it’s just too much stuff going on. So what we’re going to show you over the course of time through these segments, are we’re going to show you how to segment your list so that you’re only sending stuff that’s important to the people that want that information, okay? So segmenting your list.

The next thing here guys that a lot of people are not implementing right now is artificial intelligence. Great! So you’re talking about bots. We’re talking about chatbots on your website. Chatbots enable new methods of lead gen on how to generate leads from chatbots that are on your website. We’re going to show you some tools and some different things around that on what you can use. Then after that, you talk about videos. Videos are critically important. Right now as we know in this landscape, especially for social media, videos are critically important and you want that you add those to your website and then also make sure that they are optimized, SEO optimized, so that when people are searching online, that they can find those videos and then eventually find your website and see how great they are for your business.

Reviews are a ranking factor for SEO (Search Engine Optimization)

So the one thing that we’re going to talk about today which is a ranking factor for Google when you talk about SEO; and when I say SEO, that’s Search Engine Optimization, and what that means is on your website, you can do this behind the scenes in the code of your website or if you don’t know how to do that there are some tools and some plug-in’s that you can use, but what we do is we help you optimize your website so people can find you online. Basically, keywords that people are searching for online. So the one factor in SEO is reviews and Facebook has rolled out a couple things. They rolled out what’s called Recommendations for their platform for reviews. So I’m just going to share a little bit about this.

Facebook Recommendations

Okay. So, the new thing with recommendations is you need to make sure that it’s 25 characters. That’s the limit. So if you’re going to recommend a company, right now it’s 25 characters. I know you guys may have seen that manager, in your Facebook pages right now you may have these different templates and Facebook is recommending these different templates. So based on the template, based on what your business is and if you don’t know how to do this, just shoot us something in the chat here and we could answer whatever questions that you have and we make take it offline and then get back to you and respond to that. But you notice Facebook changed some templates around and then based on the templates, it’s going to allow you to now post a photo in your recommendation.

So you have the 25 character limit, and then also there’s something called Tags. So once you start a review for a company, what’s going to happen is you post that review, you post a photo that goes with that and then it’s going to recommend some tags. Now what that does for the business is – and you’re going to be helping out the business as you’re doing this – so what’s going to happen is it allows you now to really specifically say “Okay, what category should this business be listed in?” You know, where should they be listed? So it’s going to give you a bunch of categories which are called tags on Facebook and then you choose that correct tag for the business and then you post that recommendation.

It is great. It is a really great tool. If you have not seen this on your Facebook page already, just go into the settings on your Facebook page and look for recommendations. Make sure that’s turned on. So once that’s turned on, if you are a restaurant, that opens up a lot of things for you. So it depends on what type of business you are. Choose that template that goes along with that. So it allows you now… say for example you’re a restaurant. What happens is it’s going to allow you to write reviews. People can also take orders and they can order on Facebook from this review recommendation area. So it’s going to also share all of your — If you have the ability to book appointments. So you know, people can book appointments directly from Facebook.

So now you can book appointments. People can order food directly from your Facebook page. So look guys, I’m telling you right now, if you have not implemented Facebook recommendations on your Facebook business page, go out there right now today. It doesn’t matter what type of business you are. Choose the correct template or the closest template for your business and then go ahead and start using that and implement it and then all you need to do — There’s also a link that they share with you. You can take that link now and start sharing that out with everybody, okay? You can share that link and then people can come back to your Facebook page and write reviews.

Google Reviews

So in wrapping this segment up today, you have Facebook recommendations. You have Google reviews that people out there are writing reviews of your business daily, all of the time. So you have Google reviews. You have your Facebook reviews. You have what’s out there called local citations and these are like Yelp, FourSquare, you know, all of these different directories that are out there and they are free! So you can go out there and just claim these directories, claim all the local directories that are based on you know, that tie into your business and then all you need to do is optimize those with keywords and videos and photos and all that type of stuff and then all you need to do at that point, is people are going to start finding you online, and when they write those reviews, your pages have been optimized.

So something I want to leave with you guys… Here at WebMobileFusion, we do have a tool. We do have some software that we’re rolling out right now. It’s in beta, so if you want to get in on this beta we’re rolling it out to companies here where we live in Henry County and what this software does – it allows you to gather reviews from all of these local directories. So for example, if somebody comes to your website and they say “Hey. I’m going to give this business a 2-star”, somebody clicks on it and they give you a 2-star rating, what’s going to happen is – it’s going to pop a box up and then that box is going to allow them to put their information in and then once they submit that information, that’s going to come directly to you, the business owner or whoever the marketing person or whomever.

So now that doesn’t go out directly to Google and Facebook and all of the other local directories. You can sort of intercept that. Work with the customer, make sure you resolve whatever that customer’s problems are and then they go back again, write another review, they give you a 4-star. Then it opens it up for them to go over to any of those pages. So if you know, you want to learn a little bit about that, go to remembertoreview.us, and you can see right now from you page how many people are writing reviews on you. This is totally free. Like I said if you want to take it a step further and you want this software — It’s a really great software that we’re rolling out locally.

Don’t delete your negative reviews – Respond to them

So remember, your reviews are a big ranking factor for your business and you want to make sure. It’s called reputation management. Manage your reputation. It’s so important when you’re out there on the internet. You’ve got some nasty people that are out there. They’re just going to write some nasty reviews, but what I want you to do is I want you to make sure.

Don’t delete it. Make sure you respond to it. So respond to it – negative, positive, whatever it is. A lot of people don’t respond to positive reviews. Respond! People write a review for a reason. So respond to positive reviews, respond to the negative, resolve their problems, get back to them. Your ranking is going to go up. You’re going to see what’s happening.

So we appreciate you guys jumping on with us today for Geek Speak. This is our first Geek Speak! Man, I’m so proud! Let me tell you. I’m ecstatic, I’m beyond myself. So you guys and specifically Danielle and Carly, thank you guys, appreciate you guys. I appreciate you guys for jumping on. We’re going to be doing this every week, so you know tell everybody about it and let them know that we’re going to sharing some great tips. We’re going to be going over all this stuff, all this. So thanks for jumping on. Make sure to go manage your reviews or let somebody else manage them for you. See you guys. Take care.

 

[15:41] [End]

 

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  2. My Business is doing Quite well without it.
  3. It costs too much money to do
  4. I don’t have the time and resources to do it.

In this video and Blog post I am going to help you overcome all of those obstacles so that we can make sure that we are helping you reach your Target Audience.

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